"It's nice to think that most of your customers will happily take your survey; after all, the information is to benefit them, right? Unfortunately, some customers don't have the time; others will earmark it for later and forget about it; others will start it and get called away.
10-15% is about the average response rate (surveys completed, out of surveys offered) that most companies get on customer-satisfaction surveys. There are a few things you can do to increase this, however."
This was from Keysurvey and they are spot on.
The higher your response the better the information. The faster and easier it is to do the more people will do it.
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