Saturday, August 27, 2011

FREE ENTREE ITEM... WE VALUE YOUR OPINION!

Just came back from a quick dinner at Panda Express.  In all caps with asterisks all around it they say they want my opinion.  I can call and 800# or I can go online to pandaexpress.com.

It takes 2 minutes to go through the line and 15 minutes to eat it... do you think the average guest is going to go home and jump in their computer so they can tell you what they did well or could improve on?  In order for them to get customer feedback they need to make it fast and easy.  It needs to happen while they are eating or as soon as they finish.

In fast casual dinning customer feedback is critical but it needs to happen immediately or it will never happen.

Make customer feedback fast and easy or you won't get any feedback.

Transforming the way customers share feedback and how organizations use it!

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