Wednesday, September 7, 2011

Listen to the customer - Customer Feedback

The other morning I was watching Good Morning America.  They had a person on talking about starting a business during the down economy and one of her points was to "Listen to your customers!"

She explained that you need to know who they are and what they want before you start offering products or services.

That is fine if you are a new business but as an existing business you need to listen now more than ever.  A big part of listening is asking for customer feedback.  You need to be proactive and encourage your customers to share with you what is working and what needs to be worked on.

In tough times people are even more critical of how they spend their money!

This means customer feedback is very important to survival.

Transforming the way customers share feedback and how organizations use it.

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