Sunday, September 11, 2011

Are people afraid of customer feedback?

I was talking with friends that other night and we were talking about customer feedback and how important it was.  One person said that customer feedback was the only way to improve your business.

My question is this... Do most business owners really want to know what their customers think?  Do they want honest real time customer feedback?

For some people that may sound very odd but think about it... If you are working long days and nights to make your business a success.  You pour your heart and soul into it every day, do you want to hear negative things?  Do you want to hear about mistakes and things that could be done better?  Do you really want customer feedback?

Not that business owners don't want to improve and be successful.  I know they do.  Many love their business and will work so hard on it and in it.

The challenge is customer feedback can be painful at times.

Transforming the way customer feedback is shared and how organizations use it!

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