When it comes to measuring customer satisfaction I'm shocked by how poorly most places do it. I feel like they had a meeting that said they needed to do a "Customer Satisfaction Survey" so they got a committee together to create it!
Huge mistake! Research by committee is the poster child for bad things are going to happen.
When you have a number of stake holders involved in the process you lose focus and end up with each person wanting the answer to their key question! It's a disaster.
If you have been charged with getting customer satisfaction data that is great because at some level you want to improve.
The challenge is doing it intelligently and that means no committee...
Transforming the way customers share feedback and how organizations use it!
Transforming the way customers share feedback and how organizations use it! This is a place to share and learn about customer feedback, customer service and how to improve your customers experience. We want to move people from Comment Cards to Feedback that is of value.
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